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The Wayfair audience is pretty broad. One minute, you’re talking to middle-aged Midwestern women. The next, you’re talking to apartment-dwelling millennials. Luckily, that means we got to try some things. With a combination of new and existing footage, and Wayfair’s crack in-house motion graphics and illustration teams, we were able to bring new concepts to life in the COVID era, while dealing with crazy production restrictions.