BOSTON BRUINS
We were so excited to work with the Bruins on their launch of their new Winter Classic throwback jersey. With a shoestring budget and no time to turn it around, I got to play producer on this and find an ice sculptor to customize this for us. Then we launched it to record sales. I don’t have something snarky to say. This was just the dream. WINNER: Bronze at 2019 Hatch Awards for Experiential Consumer Activation
Here’s how it came to life in the Pro Shop at the Garden. Frozen in real life.