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![Different is Calling](https://images.squarespace-cdn.com/content/v1/54f8c26ee4b0df2f2e60b96f/1553711072003-Y74OQ637KTZJ9NUA6CP5/image-asset.jpeg)
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Santa Fe has been known as “The City Different” for years. With this integrated campaign, we’re putting a new spin on what it means to be different, and reach out to younger consumers who want a vacation that speaks to them.