Hey look. It’s me.
Creative Director, Copy with more than 12 years of experience on brands in financial, CPG, tourism/hospitality, pharma, QSR, sports, retail, higher ed, and technology.
Contact: samwriteswords@gmail.com; 617-780-5756
Portfolio: If you’re reading this, you’re here.
Fuseideas, Creative Director: November 2023 - Present
Evolving the Creative Department at Fuseideas, with a specialty in quick-turn content, video, and social. New clients include Hasbro, Mass Save, et al.
Fuseideas, Associate Creative Director: April 2021 - November 2023
Familiar home, fresh responsibilities. Bumped up to ACD, leading copy on DC Lottery creative, National Grid, MAPFRE Insurance, and lots more.
Experience:
Wayfair, Copy Manager—Online Video: January 2020 - August 2020
Leading a scrappy, talented team on video projects that cover multiple verticals within Wayfair’s home goods footprint. Assisting in brand-building for Wayfair and strategizing new techniques for the company to build market share.
Fuseideas, Senior Copywriter: November 2017 – Present
Home again, home again (jiggity jig). Working on brand development/identity, TV, social, Print, OOH for the Boston Bruins, Philly Pretzel Factory, SFO Airport, Tourism Santa Fe, Bose, and Connecticut Lottery
Havas Chicago, Copywriter: April 2016 – November 2017
Adding a few clubs to my bag here, with experience on direct mail, TV, digital video, a bunch of social, and leading campaigns for Sears, Kmart, Cracker Barrel, and Citibank
Cambridge BioMarketing, Senior Copywriter: April 2015 – March 2016
Member of creative team at edgy-type pharma agency (say whaaaat - no really, it's true) dedicated to Orphan drugs. Print, email, digital, direct mail, sales collateral, etc.
Digitas Boston, Copywriter: Feb. 2012 – March 2015
Contribute to social media concept development and user interface design on Bank of America, Goodyear, eBay, Bully Boy booze, eBay
World Travel Holdings, Copywriter: Sept. 2011-Feb 2012
Part of an in-house agency responsible for maintaining brand websites, promoting cruise line products and sending targeted emails to prospective customers
Isobar, Freelance Copywriter: March 2011-Sept 2011
Web and SEO copywriter. Collaborated with creative team to optimize Wyndham’s website for search and consistency of brand voice for Super 8, Days Inn, and Ramada Hotels
EDUCATION:
M.S. Advertising: Boston University, 2010, B.A. English: University of Michigan, 2005