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Sam Ellison
Creative Director/Copywriter
Sprite Cranberry
As the holiday season approached, Sprite Cranberry felt like a natural part of the conversation. We created a series of Thanksgiving/Holiday-themed posts to encourage folks to share in the Cranberry goodness. For Thanksgiving, we played up the role of cranberry as a flavor staple. For Christmas, we created the idea of “CranBae,” a sense of love and togetherness you feel when you share something delicious. These lived in social, and folks ended up sharing the posts with their friends, family, and loved ones. Like…they actually shared them. It was wild.